Antithesis

Antithesis, which literally means “opposite,” is a rhetorical device in which two opposite ideas are put together in a sentence to achieve a contrasting effect.

Antithesis emphasizes the idea of contrast by parallel structures of the contrasted phrases or clauses. The structures of phrases and clauses are similar, in order to draw the attention of the listeners or readers. For example

Anaphora

The use of aword referring back to a word used earlier in a text or conversation, to avoid repetition, for example the pronous he, she, it, and they and the verb do in i like it and so do they

The Repetition of a word or phrase at the beginning of successive clauses